Showroom Advantage - Compare
This isn't going to be your normal product comparison page.
What you are used to seeing is a list of features with checkmarks
Those lists are self fulfilling, because of course the company that
creates it is going to pick a list of features that shows
their product in a good light.
We're going to compare here in a different way: our approach
to this product.
In reviewing auto dealer web sites, we found
surprisingly little to differentiate one web site from
another. It seems to us that some early web sites in
the industry have been copied over and over again with
little innovation or research. We came to this conclusion
because we can only find two types of basic graphical
design and three types of basic product display.
To this point in time, auto dealer web sites have been created by
one of two types of company:
1. traditional small commercial web site developers with only superficial
knowledge of what drives automobile sales, and little
or no previous experience with either web application
or eCommerce development
2. died in the wool vertical auto dealer software developers, who
dove into the business by hiring Type 1 web designers,
thus creating an organization that has a deeper knowledge
of automobile sales and computer programming, but still
lacks a fundamental understanding of eCommerce
Showroom Advantage is the product of a third approach. Broadway
Technologies, the developer of Showroom Advantage,
has a very strong understanding of the field of eCommerce.
Having for many years developed
successful and feature rich eCommerce solutions for both
retail and wholesale eCommerce, and having spent years
studying what makes eCommerce sites successful, we know
how to present product on a web site in an effective
and efficient way.
Our owners have spent years in the business of running
profitable Dealerships, so we have a proven understanding
of what it takes to sell a car.
The lead developer has logged 30 years in major application
development. There are no technical issues in creating
eCommerce sites that challenge our skill set.
Then, and only then, we add in very experienced graphical web site
developers to put an attractive face upon the foundation
we've laid, as described above.
You don't find this broad range of skills and experience in other
companies that are delivering auto dealer web sites.
The most expensive provider in the field charges 15 grand plus,
per month. They know a great deal about the auto sales
business. This know a lot about how to track inventory
and leads. They don't know much about what makes an eCommerce
web site work to the best advantage of both their client,
and their client's customers.
Marketing an automobile on a web site is really very little different
from marketing a wide screen TV, a DVD, or even a book.
The only real difference is that a web site markeitng
a TV or DVD will sell it to you on the spot, checking
out through their shopping cart. With an automobile,
you must have some salesman and management contact to
complete the sale.
However, the process of helping the customer find a product (your
vehicle for sale), and assuring the customer that it
is the product he wants and needs, differs in no way
than when he researches which TV he wants to purchase
Understanding this to be true, we bring a full slate of proven eCommerce
tools and techniques to the auto sales business, and
we are the very first to do that.
Check out the case study from our 'ground breaker' in auto dealer
eCommerce. Then give us a call.
Every day you delay in switching
over to Showroom Advantage is costing you real money.